 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
|
|||||||||||||
 |
||||||||||||||
| Marketing your online business is sometimes called SEO or SEM work (Search Engine Optimization or Search Engine Marketing). Sounds simple doesn't it? Well, actually, it's a many-faceted subject that can fill a book — this page is just an "appetizer" on the subject. Today, to have a successful web site you have to build in a strategic and aggressive marketing plan. There are many "easy to use" applications available today that allow anyone to build a web site without knowing the first thing about HTML or web site design language. These software makers claim: "You can do it yourself quicker and cheaper!" But ... what they don't tell you is, what you build might not ever be found on the internet because a search engine didn't list it and the site just isn't marketable. So, you may ask, "Why do I need to be concerned about the marketability of my web site?" The answer is simple: there are literally billions of web pages on the internet — so many that you can't see them all in one lifetime no matter how fast your internet connection. How are people going to find yours if you don't market it? If You Build It, Will They Come? Remember the scene in Field of Dreams where God says, "If you build it [a baseball diamond] they will come?" Well it might work on baseball diamonds in a corn field, but it isn't going to work on web sites. Just because you have a web site doesn't mean it's automatically going to have lots of visitors. Secrets of Building a Marketable Web Site Most software programs that help you build a site quickly don't tell you the secrets of making your web site marketable (and it would be hard to do that because what works changes frequently). In fact, most professional web designers do not know how to build a web site that is marketable. How To Start Your Online Marketing Our staff at Precision Intermedia is dedicated to staying on top of what works in online marketing. We know how to keep your web site in the top of the search engines, listings and in view of your online customers. Clearly we can't tell all of how we do this (nor would space permit), but click here and read the ten steps we recommend for building a marketable site — it won't constitute a strategic or comprehensive marketing plan, but it's a good beginning. |
||||||||||||||
 |
||||||||||||||
|
||||||||||||||
